TRUE ITALIAN TASTE WEBINAR: "THE ITALIAN EXTRA VIRGIN OLIVE OIL" – EP. 2
July 15, 2020, 3:00pm to July 15, 2020, 4:15pm
The Thai-Italian Chamber of Commerce ( #TICC ) is glad to reconfirm the project: True Italian Taste, with the patronage of the Italian Ministry of Foreign Affairs and International Cooperation, and Assocamerestero.
The month of July has been chosen to host a series of 2 webinars with the aim to educate Thais and the local population on choosing the right Italian ingredients, preferring those products labeled and certified PDO, PGI, and TSG. Each webinar will be focused on a particular topic, ranging from Wines, Olive oil, Cheese and Cold Cuts, wisely presented by selected Experts in the relevant industry.
Why the certifications are important?
To preserve its culinary reputation, Italy and the European Union worked together in order to create quality labels that encourage food and wine producers to focus on quality, tradition, and authenticity. To earn these legal certifications, producers must follow a strict set of guidelines, supervised by the government.
Episode 2 – The Italian Extra Virgin Olive Oil
The speaker guest for this first appointment is Mr. Christian Sbardella from TOSCANO.
The webinar will present the variety of Italian olive oil, their certifications, and the importance of being certified, and valuable.
Are certified Olive Oils better than others? Discover the truth by participating in this unmissable event.
BIO: Mr. Christian Sbardella from TOSCANO.
WORK EXPERIENCE 2005-present
Marketing Manager and Head of Communication: Responsible for all corporate marketing, researching and planning campaigns, including the delivery and results for a key strategic initiatives. Design, implement & facilitate an effective local & national marketing strategy. Overseeing and managing financial budgets. Manage daily activities with PR, press and marketing communications agencies. Develop partnerships & relationships with third parties to meet strategic objectives. Identifying key marketing opportunities. Making sure that campaigns run to deadline and on budget. Management of web site, social media. Management of sponsorships for conferences and events. Teacher of olive oil tasting and training for schools (professional and not).
EDUCATION AND TRAINING
Since 2008 member of professional Italian list tasters of olive oil. Faculty of Agriculture and Forest Science. University of Florence. Degree thesis about food farming marketing.
Date: Wednesday, 15 July 2020
Time: from 15.00-16.15
Platform: Zoom App
Ticket: The event is Free of Charge (registration is required).